Design your own website. It looks hard, isn’t it? Well, do not be afraid. Our guide will show you how anyone can create a website – with just a few pointers!
Many people think that if you want to design a cool website, you need to be one of Silicon Valley kids or have modern gadgets. The good news? This is total garbage.
However, you will need to know a thing or two about web design. After all, it’s so important – so much so that 38% of visitors will leave the website if they find the design unattractive.
You can think of web design like selling a car – it can have an incredible engine, but if the chassis is ugly, people won’t be interested in buying it.
Here at Expert Builder Expert, we know a thing or two about web design. To help you, we’ve compiled this simple, easy-to-follow eight-step guide. For a quick overview, here’s what we’ll cover:
Web Design: Our 8 step guide
Below, we’ll go through the eight steps in detail, and let you know exactly what to do at each stage. If you are interested in designing a new website, or changing an existing one, you are in the right place.
Get the mouse ready, and make these creative juices flow – it’s time to dive.
Want to know how to build a website?
This guide focuses on how to design a website. If you want to know how to create a website, go to our step-by-step guide.
Determine your site’s purpose and strategy
This appears to be a simple point to make, but before you first jump to the design of your website, you must first be clear about its purpose.
Beyond just knowing your industry and defining your content strategy, you need to think about what your USP (unique selling point) is and how you want it to come.
People are not stupid. If you only put yourself there to make a profit or raise your profile, people will see through it. The design of your website is directly related to your brand, and it should be original and attractive.
“The organization’s“ culture of purpose ”answers critical questions about its identity and why it exists. They have a goal culture that goes beyond making a profit.”
Punit Ringen, Deloitte
What are you trying to accomplish?
Once your goal becomes clear, the focus shifts towards the action that visitors want to take when they reach your website. Is your site only available to display information? To sell products? To get subscriptions?
The answer to this will ultimately determine how your website looks and feels. Using e-commerce as an example, a crucial element of your design is your landing page.
According to Crowdspring – one of the best in digital brands – your landing page should focus on laser around a single product or one deal, with a clear CTA accompanying it.
Find the latest web design trends
Web design is evolving quickly, but there are some mainstream trends that you can learn from. At this point, it is important to note that just because you have a modern web trend, this does not necessarily mean that it is appropriate for you.
48% of people say design is the most important factor in a website, so it’s important that you take your time and look at what competitors are doing. Each sector will have different patterns, so it is imperative that you know if you want to fit in or disrupt your field of work.
Alex Vasily – a leading brand expert – believes you should always research by industry, rather than age or gender. When we talked about web design, he said:
Choose your platform
The first thing that comes to mind when you consider quality web design is a professional agency, right? And while big companies do a lot of the work, they can be very expensive.
Fortunately, there is another way: website building tools and ecommerce platforms. These DIY online tools allow you to create and design your own website – without having to know one line of code!
Of course, there are many options available – of varying quality – but we have instituted legal procedures and conducted the best research on the market. With a host of specialized research and comprehensive tests, we can now reveal the beSelect a Template / Theme
Go to the top
Now that you are clear about the purpose of your site, devising the latest web design trends, and putting in place a platform in mind, you should have a much better idea of what model you need.
The template, sometimes referred to as the theme, is your site layout. Think of a template like the structure of your home – it’s your primary look, before you fill it with all your belongings.
Most platforms will provide you with a set of templates to choose from, which comes pre-filled with the example content.